@font-face{font-family:'Cormorant Garamond';font-style:normal;font-weight:500;font-display:swap;src:url(/fonts/cormorant-garamond-cyrillic-500-normal.woff2) format('woff2');unicode-range:U+0301, U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116}
@font-face{font-family:'Cormorant Garamond';font-style:normal;font-weight:500;font-display:swap;src:url(/fonts/cormorant-garamond-latin-500-normal.woff2) format('woff2');unicode-range:U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD}
@font-face{font-family:'Cormorant Garamond';font-style:italic;font-weight:500;font-display:swap;src:url(/fonts/cormorant-garamond-cyrillic-500-italic.woff2) format('woff2');unicode-range:U+0301, U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116}
@font-face{font-family:'Cormorant Garamond';font-style:italic;font-weight:500;font-display:swap;src:url(/fonts/cormorant-garamond-latin-500-italic.woff2) format('woff2');unicode-range:U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD}
@font-face{font-family:'Cormorant Garamond';font-style:normal;font-weight:600;font-display:swap;src:url(/fonts/cormorant-garamond-cyrillic-600-normal.woff2) format('woff2');unicode-range:U+0301, U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116}
@font-face{font-family:'Cormorant Garamond';font-style:normal;font-weight:600;font-display:swap;src:url(/fonts/cormorant-garamond-latin-600-normal.woff2) format('woff2');unicode-range:U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD}
@font-face{font-family:'Playfair Display';font-style:normal;font-weight:500;font-display:swap;src:url(/fonts/playfair-display-cyrillic-500-normal.woff2) format('woff2');unicode-range:U+0301, U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116}
@font-face{font-family:'Playfair Display';font-style:normal;font-weight:500;font-display:swap;src:url(/fonts/playfair-display-latin-500-normal.woff2) format('woff2');unicode-range:U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD}
@font-face{font-family:'Manrope';font-style:normal;font-weight:400;font-display:swap;src:url(/fonts/manrope-cyrillic-400-normal.woff2) format('woff2');unicode-range:U+0301, U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116}
@font-face{font-family:'Manrope';font-style:normal;font-weight:400;font-display:swap;src:url(/fonts/manrope-latin-400-normal.woff2) format('woff2');unicode-range:U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD}
@font-face{font-family:'Manrope';font-style:normal;font-weight:500;font-display:swap;src:url(/fonts/manrope-cyrillic-500-normal.woff2) format('woff2');unicode-range:U+0301, U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116}
@font-face{font-family:'Manrope';font-style:normal;font-weight:500;font-display:swap;src:url(/fonts/manrope-latin-500-normal.woff2) format('woff2');unicode-range:U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD}
@font-face{font-family:'Manrope';font-style:normal;font-weight:600;font-display:swap;src:url(/fonts/manrope-cyrillic-600-normal.woff2) format('woff2');unicode-range:U+0301, U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116}
@font-face{font-family:'Manrope';font-style:normal;font-weight:600;font-display:swap;src:url(/fonts/manrope-latin-600-normal.woff2) format('woff2');unicode-range:U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD}
/* =========================================================
   ПАЛИТРЫ. Переключение одной строкой в content/data.json:
   "palette": "rose"  — пыльная роза + песочный (по умолчанию)
   "palette": "sand"  — песочный/карамель + терракота
   ========================================================= */
:root,
[data-palette="rose"] {
  --bg: #FBF7F1;          /* молочный */
  --bg-alt: #F5ECE2;
  --surface: #FFFDF9;
  --ink: #3A2E2A;
  --ink-soft: #6E5E57;
  --line: #E9DDD2;
  --accent: #B98379;      /* пыльная роза */
  --accent-ink: #8C564D;  /* роза для мелкого текста (контраст) */
  --accent-soft: #F1DDD6;
  --second: #D6BE9C;      /* песочный */
  --second-soft: #EFE3D1;
  --on-accent: #FFFFFF;
}
[data-palette="sand"] {
  --bg: #FAF6EF;
  --bg-alt: #F2EADC;
  --surface: #FFFDF8;
  --ink: #372D24;
  --ink-soft: #6B5D4F;
  --line: #E6DBC9;
  --accent: #B08A5E;      /* карамель */
  --accent-ink: #7A5A34;
  --accent-soft: #ECDFC8;
  --second: #CFA08C;      /* мягкая терракота */
  --second-soft: #F2DED4;
  --on-accent: #FFFFFF;
}

:root {
  --serif: 'Cormorant Garamond', 'Times New Roman', serif;
  --num: 'Playfair Display', 'Cormorant Garamond', Georgia, serif;
  --sans: 'Manrope', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif;
  --gutter: 20px;
  --radius: 22px;
  --radius-sm: 14px;
  --shadow: 0 18px 40px -24px rgba(90, 60, 45, .35);
}

*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; scroll-padding-top: 72px; }
body {
  margin: 0; background: var(--bg); color: var(--ink);
  font: 400 16px/1.65 var(--sans);
  -webkit-font-smoothing: antialiased; text-rendering: optimizeLegibility;
  overflow-x: hidden;
}
img { display: block; max-width: 100%; height: auto; }
a { color: inherit; }
h1, h2, h3 { margin: 0; font-weight: 500; }
p { margin: 0 0 1em; }
ul, ol { margin: 0; padding: 0; list-style: none; }
figure { margin: 0; }
svg { width: 1.2em; height: 1.2em; flex: none; }

.wrap { width: 100%; max-width: 1180px; margin: 0 auto; padding: 0 var(--gutter); }
.skip { position: absolute; left: -999px; top: 8px; background: var(--ink); color: var(--bg); padding: 8px 14px; border-radius: 8px; z-index: 100; }
.skip:focus { left: 8px; }
:focus-visible { outline: 2px solid var(--accent-ink); outline-offset: 3px; border-radius: 6px; }
.print-only { display: none; }

/* ---------- buttons ---------- */
.btn {
  display: inline-flex; align-items: center; justify-content: center; gap: .55em;
  min-height: 52px; padding: 0 26px; border-radius: 999px;
  font: 600 15px/1.2 var(--sans); letter-spacing: .01em; text-decoration: none; text-align: center;
  border: 1.5px solid transparent; transition: transform .15s ease, background-color .2s, box-shadow .2s;
  -webkit-tap-highlight-color: transparent; cursor: pointer;
}
.btn:active { transform: scale(.98); }
.btn-accent { background: var(--accent); color: var(--on-accent); box-shadow: var(--shadow); }
.btn-accent:hover { background: var(--accent-ink); }
.btn-dark { background: var(--ink); color: var(--bg); }
.btn-ghost { border-color: var(--line); background: var(--surface); color: var(--ink); }
.btn-ghost:hover { border-color: var(--accent); }
.btn-sm { min-height: 40px; padding: 0 16px; font-size: 13px; box-shadow: none; }
.btn.is-disabled { opacity: .45; cursor: not-allowed; }
.text-link { color: var(--accent-ink); font-size: 14px; font-weight: 500; text-underline-offset: 3px; }

/* ---------- top bar ---------- */
.topbar {
  position: sticky; top: 0; z-index: 50;
  background: color-mix(in srgb, var(--bg) 86%, transparent);
  -webkit-backdrop-filter: saturate(1.4) blur(14px); backdrop-filter: saturate(1.4) blur(14px);
  border-bottom: 1px solid transparent; transition: border-color .3s;
}
.topbar.is-scrolled { border-color: var(--line); }
.topbar-in { display: flex; align-items: center; gap: 12px; height: 60px; }
.brand { font: 500 22px/1 var(--serif); text-decoration: none; margin-right: auto; white-space: nowrap; }
.lang { display: flex; border: 1px solid var(--line); border-radius: 999px; padding: 3px; background: var(--surface); }
.lang a { font: 600 12px/1 var(--sans); letter-spacing: .06em; text-decoration: none; padding: 8px 10px; border-radius: 999px; color: var(--ink-soft); }
.lang a[aria-current] { background: var(--ink); color: var(--bg); }
@media (max-width: 380px) { .brand { font-size: 19px; } .topbar .btn-sm { padding: 0 12px; } }

/* ---------- photo placeholder ---------- */
.ph {
  position: relative; width: 100%; aspect-ratio: 4 / 5; border-radius: inherit;
  background:
    radial-gradient(120% 90% at 20% 10%, var(--accent-soft), transparent 60%),
    radial-gradient(120% 90% at 90% 100%, var(--second-soft), transparent 60%),
    var(--bg-alt);
  display: grid; place-items: end start;
}
.ph span { margin: 14px; padding: 5px 10px; border-radius: 999px; background: rgba(255,255,255,.7); font: 500 11px/1.2 var(--sans); color: var(--ink-soft); letter-spacing: .02em; }

/* ---------- hero ---------- */
.hero { padding: 8px 0 56px; }
.hero-in { display: grid; gap: 28px; }
.hero-photo { border-radius: 0 0 var(--radius) var(--radius); overflow: hidden; margin: 0 calc(var(--gutter) * -1); }
.hero-photo img, .hero-photo .ph { width: 100%; aspect-ratio: 4 / 5; object-fit: cover; object-position: 50% 25%; }
.eyebrow { font: 600 12px/1 var(--sans); letter-spacing: .18em; text-transform: uppercase; color: var(--accent-ink); margin-bottom: 14px; }
.hero h1 { font: 500 clamp(52px, 15vw, 104px)/.92 var(--serif); letter-spacing: -.02em; }
.handle { display: inline-flex; align-items: center; gap: 8px; margin-top: 16px; font-weight: 500; color: var(--accent-ink); text-decoration: none; border-bottom: 1px solid var(--accent-soft); padding-bottom: 2px; }
.subtitle { margin: 20px 0 0; font: italic 500 21px/1.4 var(--serif); color: var(--ink-soft); }
.subtitle i { font-style: normal; color: var(--accent); margin: 0 .4em; }
.hero-stats { display: grid; grid-template-columns: 1fr 1fr; gap: 12px; margin: 28px 0; }
.hero-stats div { background: var(--surface); border: 1px solid var(--line); border-radius: var(--radius-sm); padding: 16px; }
.hero-stats b { display: block; font: 500 clamp(28px, 8vw, 38px)/1 var(--num); color: var(--accent-ink); letter-spacing: -.01em; }
.hero-stats span { display: block; margin-top: 6px; font-size: 13px; line-height: 1.35; color: var(--ink-soft); }
.actions { display: grid; gap: 10px; }

/* ---------- sections ---------- */
.section { padding: 64px 0; }
.section.alt { background: var(--bg-alt); }
.sec-head { margin-bottom: 28px; }
.sec-num { display: block; font: 600 12px/1 var(--sans); letter-spacing: .2em; color: var(--accent-ink); margin-bottom: 10px; }
.sec-head h2 { font: 500 clamp(38px, 10vw, 64px)/1 var(--serif); letter-spacing: -.015em; }
.mini-title { font: 600 12px/1 var(--sans); letter-spacing: .16em; text-transform: uppercase; color: var(--ink-soft); margin: 36px 0 14px; }
.card { background: var(--surface); border: 1px solid var(--line); border-radius: var(--radius); padding: 22px; }
.card h3 { font: 600 12px/1 var(--sans); letter-spacing: .16em; text-transform: uppercase; color: var(--ink-soft); margin-bottom: 18px; }
.lead { font-size: 18px; line-height: 1.6; }

/* about */
.about { display: grid; gap: 24px; }
.about-photo { border-radius: var(--radius); overflow: hidden; }
.about-photo img { width: 100%; aspect-ratio: 4 / 5; object-fit: cover; }
.about-text p { color: var(--ink); }
.family { margin-top: 24px; padding: 16px 18px; border-left: 3px solid var(--accent); background: var(--surface); border-radius: 0 var(--radius-sm) var(--radius-sm) 0; font-size: 15px; }
.family span { display: block; font: 600 11px/1 var(--sans); letter-spacing: .16em; text-transform: uppercase; color: var(--accent-ink); margin-bottom: 6px; }

/* numbers — the showcase */
.numbers {
  background:
    radial-gradient(90% 70% at 100% 0%, var(--accent-soft), transparent 70%),
    radial-gradient(80% 60% at 0% 100%, var(--second-soft), transparent 70%),
    var(--bg-alt);
}
.period { margin: 12px 0 0; font-size: 14px; color: var(--ink-soft); }
.big-stats { display: grid; grid-template-columns: 1fr 1fr; gap: 12px; }
.big-stat { background: var(--surface); border-radius: var(--radius); padding: 20px 18px; box-shadow: var(--shadow); }
.big-stat b { display: block; font: 500 clamp(30px, 8.6vw, 64px)/1 var(--num); letter-spacing: -.02em; color: var(--ink); white-space: nowrap; }
.big-stats .big-stat:last-child { grid-column: 1 / -1; display: flex; align-items: baseline; gap: 14px; }
.big-stats .big-stat:last-child span { margin: 0; }
.big-stat span { display: block; margin-top: 10px; font-size: 13px; line-height: 1.35; color: var(--ink-soft); }
.big-stat.is-main { grid-column: 1 / -1; background: var(--accent); color: var(--on-accent); padding: 26px 22px; }
.big-stat.is-main b { color: var(--on-accent); font-size: clamp(60px, 18vw, 128px); }
.big-stat.is-main span { color: rgba(255,255,255,.92); font-size: 15px; margin-top: 16px; }
.ratio { display: flex; flex-direction: column; align-items: flex-start; gap: 10px; margin-top: 12px; padding: 22px; border-radius: var(--radius); background: var(--ink); color: var(--bg); }
.ratio-num { font: 500 clamp(56px, 16vw, 96px)/1 var(--num); color: var(--accent-soft); white-space: nowrap; }
.ratio-num small { font-size: .5em; vertical-align: .55em; margin-right: 2px; }
.ratio p { margin: 0; font: italic 500 20px/1.35 var(--serif); }
.engage { display: grid; grid-template-columns: 1fr 1fr; gap: 1px; background: var(--line); border-radius: var(--radius); overflow: hidden; border: 1px solid var(--line); }
.engage li { background: var(--surface); padding: 18px; }
.engage b { display: block; font: 500 28px/1 var(--num); color: var(--accent-ink); }
.engage span { display: block; margin-top: 6px; font-size: 13px; color: var(--ink-soft); }

/* audience */
.callout { font: italic 500 clamp(24px, 6.4vw, 34px)/1.25 var(--serif); margin: 0 0 28px; padding-left: 18px; border-left: 3px solid var(--accent); }
.aud-grid { display: grid; gap: 12px; }
.aud-gender { display: grid; justify-items: center; align-content: start; text-align: center; }
.aud-gender h3 { justify-self: start; }
.donut {
  --size: 200px; width: var(--size); height: var(--size); border-radius: 50%;
  background: conic-gradient(var(--accent) calc(var(--v) * 1%), var(--second) 0);
  display: grid; place-items: center;
}
.donut > div { width: 74%; height: 74%; border-radius: 50%; background: var(--surface); display: grid; place-content: center; }
.donut b { font: 500 38px/1 var(--num); }
.donut span { font-size: 13px; color: var(--ink-soft); }
.legend { display: flex; gap: 18px; margin-top: 16px; font-size: 14px; }
.legend li { display: flex; align-items: center; gap: 8px; }
.sw { width: 12px; height: 12px; border-radius: 50%; }
.sw-a { background: var(--accent); } .sw-b { background: var(--second); }
.bars { display: grid; gap: 14px; }
.bar { display: grid; grid-template-columns: 96px 1fr 52px; align-items: center; gap: 10px; font-size: 14px; }
.bar-label { overflow: hidden; text-overflow: ellipsis; white-space: nowrap; }
.bar-track { height: 10px; border-radius: 999px; background: var(--bg-alt); overflow: hidden; }
.bar-fill { display: block; height: 100%; width: var(--v); border-radius: inherit; background: var(--second); transform-origin: left; }
.bar.is-hl .bar-fill { background: var(--accent); }
.bar.is-hl .bar-label, .bar.is-hl .bar-val { font-weight: 600; }
.bar-val { text-align: right; font-variant-numeric: tabular-nums; color: var(--ink-soft); }

/* rubrics — horizontal swipe on phones */
.rubrics {
  display: grid; grid-auto-flow: column; grid-auto-columns: 82%; gap: 14px;
  overflow-x: auto; scroll-snap-type: x mandatory; -webkit-overflow-scrolling: touch;
  margin: 0 calc(var(--gutter) * -1); padding: 4px var(--gutter) 16px; scroll-padding: 0 var(--gutter);
  scrollbar-width: none;
}
.rubrics::-webkit-scrollbar { display: none; }
.rubric { scroll-snap-align: start; background: var(--surface); border: 1px solid var(--line); border-radius: var(--radius); overflow: hidden; display: flex; flex-direction: column; }
.rubric figure img, .rubric .ph { width: 100%; aspect-ratio: 4 / 3; object-fit: cover; }
.rubric > div { padding: 20px; }
.rubric-n { font: 600 12px/1 var(--sans); letter-spacing: .16em; color: var(--accent-ink); }
.rubric h3 { font: 500 28px/1.1 var(--serif); margin: 8px 0 10px; }
.rubric p { margin: 0; font-size: 15px; color: var(--ink-soft); }

/* formats */
.format-cards { display: grid; gap: 12px; }
.format h3 { font: 500 26px/1.15 var(--serif); letter-spacing: 0; text-transform: none; color: var(--ink); margin-bottom: 8px; }
.format p { margin: 0; color: var(--ink-soft); font-size: 15px; }
.chips { display: flex; flex-wrap: wrap; gap: 8px; }
.chips li { padding: 10px 16px; border-radius: 999px; background: var(--surface); border: 1px solid var(--line); font-size: 14px; font-weight: 500; }
.pricing { margin: 24px 0 0; font: italic 500 24px/1.3 var(--serif); color: var(--accent-ink); }

/* why */
.why { display: grid; gap: 24px; }
.why-photo { border-radius: var(--radius); overflow: hidden; }
.why-photo img, .why-photo .ph { width: 100%; aspect-ratio: 4 / 3; object-fit: cover; }
.why-list { display: grid; gap: 0; counter-reset: why; }
.why-list li { counter-increment: why; position: relative; padding: 20px 0 20px 52px; border-top: 1px solid var(--line); }
.why-list li::before { content: counter(why, decimal-leading-zero); position: absolute; left: 0; top: 18px; font: 600 28px/1 var(--serif); color: var(--accent); }
.why-list h3 { font: 500 26px/1.15 var(--serif); margin-bottom: 6px; }
.why-list p { margin: 0; color: var(--ink-soft); font-size: 15px; }
.values { padding: 24px; border-radius: var(--radius); background: var(--second-soft); }
.values h3 { font: 600 12px/1 var(--sans); letter-spacing: .16em; text-transform: uppercase; color: var(--accent-ink); margin-bottom: 10px; }
.values p { margin: 0; font: italic 500 21px/1.4 var(--serif); }
.values .permit { margin-top: 14px; font: 400 14px/1.4 var(--sans); }

/* reels */
.reels {
  display: grid; grid-auto-flow: column; grid-auto-columns: 46%; gap: 12px;
  overflow-x: auto; scroll-snap-type: x mandatory; -webkit-overflow-scrolling: touch;
  margin: 0 calc(var(--gutter) * -1); padding: 4px var(--gutter) 12px; scroll-padding: 0 var(--gutter); scrollbar-width: none;
}
.reels::-webkit-scrollbar { display: none; }
.reel { scroll-snap-align: start; }
.reel a, .reel > div { display: block; text-decoration: none; }
.reel figure { position: relative; border-radius: var(--radius-sm); overflow: hidden; }
.reel figure img, .reel .ph { width: 100%; aspect-ratio: 9 / 16; object-fit: cover; }
.play { position: absolute; right: 10px; top: 10px; width: 34px; height: 34px; border-radius: 50%; background: rgba(255,255,255,.85); color: var(--ink); display: grid; place-items: center; }
.play svg { width: 16px; height: 16px; margin-left: 2px; }
.reel-meta { padding: 10px 2px 0; font-size: 13px; color: var(--ink-soft); }
.reel-meta b { font: 500 20px/1 var(--num); color: var(--accent-ink); }
.reel-sub { display: block; margin-top: 4px; font-size: 12px; color: var(--ink-soft); }
.reel-meta b + .reel-sub { margin-top: 6px; }
.reel-sub span { white-space: nowrap; }
.reel-meta p { margin: 4px 0 0; color: var(--ink); font-size: 14px; line-height: 1.4; }

/* brands */
.brands-intro { max-width: 720px; margin-bottom: 24px; }
.places { display: grid; gap: 12px; }
.place h3 { font: 500 26px/1.15 var(--serif); letter-spacing: 0; text-transform: none; color: var(--ink); margin-bottom: 8px; }
.place p { margin: 0; color: var(--ink-soft); font-size: 15px; }
.brands-note { margin: 20px 0 0; font: italic 500 19px/1.4 var(--serif); color: var(--accent-ink); }
.logos { display: flex; flex-wrap: wrap; gap: 16px; align-items: center; margin-bottom: 24px; }
.logos li { flex: 0 0 auto; width: 120px; filter: grayscale(1); opacity: .8; }
.reviews { display: grid; gap: 12px; }
.review { background: var(--surface); border-radius: var(--radius); padding: 22px; border: 1px solid var(--line); }
.review blockquote { margin: 0 0 12px; font: italic 500 20px/1.4 var(--serif); }
.review figcaption { font-size: 13px; color: var(--ink-soft); }

/* contacts */
.contacts { background: var(--accent-soft); }
.contacts-in { display: grid; gap: 28px; }
.contacts-photo { border-radius: var(--radius); overflow: hidden; }
.contacts-photo img, .contacts-photo .ph { width: 100%; aspect-ratio: 1 / 1; object-fit: cover; }
.contact-btns { display: grid; grid-template-columns: 1fr 1fr; gap: 10px; margin-top: 24px; }
.btn-wide { grid-column: 1 / -1; }
.contact-list { display: grid; gap: 0; margin: 26px 0 0; font-size: 14px; }
.contact-list div { display: flex; justify-content: space-between; gap: 16px; padding: 10px 0; border-bottom: 1px solid color-mix(in srgb, var(--accent) 30%, transparent); }
.contact-list dt { color: var(--ink-soft); }
.contact-list dd { margin: 0; font-weight: 600; text-align: right; overflow-wrap: anywhere; }
.pdf-row { display: flex; flex-wrap: wrap; align-items: center; gap: 12px 20px; margin-top: 26px; }

.footer { padding: 28px 0 calc(28px + env(safe-area-inset-bottom)); font-size: 13px; color: var(--ink-soft); }
.footer .wrap { display: flex; flex-wrap: wrap; gap: 8px 24px; justify-content: space-between; }
.footer a { color: inherit; }

/* reveal on scroll (only with JS) */
.js .reveal { opacity: 0; transform: translateY(18px); transition: opacity .7s ease, transform .7s ease; }
.js .reveal.is-in { opacity: 1; transform: none; }
.js .bars .bar-fill { transform: scaleX(0); transition: transform 1s cubic-bezier(.2,.7,.2,1) .15s; }
.js .is-in .bars .bar-fill { transform: scaleX(1); }
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .js .reveal, .js .bars .bar-fill { opacity: 1; transform: none; transition: none; }
}

/* ---------- tablet / desktop ---------- */
@media (min-width: 600px) {
  :root { --gutter: 32px; }
  .actions { display: flex; flex-wrap: wrap; }
  .big-stats { grid-template-columns: repeat(3, 1fr); }
  .big-stats .big-stat:last-child { grid-column: auto; display: block; }
  .big-stats .big-stat:last-child span { margin-top: 10px; }
  .ratio { flex-direction: row; align-items: center; gap: 24px; }
  .engage { grid-template-columns: repeat(4, 1fr); }
  .aud-grid { grid-template-columns: 1fr 1fr; }
  .format-cards { grid-template-columns: 1fr 1fr; }
  .rubrics { grid-auto-columns: 46%; }
  .reels { grid-auto-columns: 30%; }
  .reviews { grid-template-columns: 1fr 1fr; }
  .places { grid-template-columns: repeat(auto-fit, minmax(240px, 1fr)); }
  .contact-btns { display: flex; flex-wrap: wrap; }
}
@media (min-width: 900px) {
  :root { --gutter: 40px; }
  .section { padding: 96px 0; }
  .hero { padding: 24px 0 80px; }
  .hero-in { grid-template-columns: 1fr 1.05fr; align-items: center; gap: 56px; }
  .hero-photo { margin: 0; border-radius: var(--radius); }
  .hero-photo img, .hero-photo .ph { aspect-ratio: 4 / 5; max-height: 82vh; }
  .about { grid-template-columns: 5fr 7fr; gap: 24px 56px; align-items: start; }
  .about .sec-head { grid-column: 1 / -1; }
  .big-stats { grid-template-columns: 1.5fr 1fr 1fr; grid-template-rows: auto auto; }
  .big-stat.is-main { grid-column: 1; grid-row: 1 / span 2; display: flex; flex-direction: column; justify-content: flex-end; }
  .big-stats .big-stat:last-child { grid-column: 2 / span 2; }
  .ratio { padding: 28px 36px; gap: 32px; }
  .ratio p { font-size: 26px; }
  .aud-grid { grid-template-columns: 1fr 1.2fr 1.2fr; }
  .aud-gender { grid-row: span 2; }
  .aud-gender .donut { --size: 220px; margin-top: 24px; }
  .aud-grid > :last-child { grid-column: 2 / -1; }
  .rubrics { grid-auto-flow: row; grid-template-columns: repeat(4, 1fr); overflow: visible; margin: 0; padding: 0; }
  .format-cards { grid-template-columns: repeat(4, 1fr); }
  .why { grid-template-columns: 5fr 7fr; gap: 24px 56px; align-items: start; }
  .why .sec-head { grid-column: 1 / -1; }
  .why-photo { grid-row: span 2; position: sticky; top: 90px; }
  .reels { grid-auto-flow: row; grid-template-columns: repeat(4, 1fr); overflow: visible; margin: 0; padding: 0; gap: 28px 20px; }
  .contacts-in { grid-template-columns: 5fr 7fr; gap: 56px; align-items: center; }
}

/* ---------- PDF / print ---------- */
@page { size: A4; margin: 0; }
@media print {
  :root { --gutter: 14mm; }
  html, body { background: var(--bg); font-size: 10.5pt; -webkit-print-color-adjust: exact; print-color-adjust: exact; }
  .topbar, .skip, .no-print, .play { display: none !important; }
  .print-only { display: inline; }
  .js .reveal { opacity: 1 !important; transform: none !important; }
  .js .bars .bar-fill { transform: none !important; }
  .section { padding: 12mm 0; }
  .section, .hero { break-inside: auto; }
  .card, .big-stat, .ratio, .rubric, .why-list li, .format, .reel, .values, .engage, .bar, .family, .callout, .about-text p { break-inside: avoid; }
  .sec-head { break-after: avoid; }
  #about, #numbers, #audience, #blog, #formats, #why, #reels, #brands, #contacts { break-before: page; }
  .places { grid-template-columns: repeat(3, 1fr); gap: 4mm; }
  .place { break-inside: avoid; }

  /* cover page */
  .hero { padding: 0; min-height: 297mm; display: flex; align-items: stretch; }
  .hero-in { grid-template-columns: 1fr 1fr; gap: 10mm; padding: 0 0 0 0; max-width: none; align-items: center; }
  .hero-photo { margin: 0; border-radius: 0; height: 297mm; }
  .hero-photo img, .hero-photo .ph { height: 297mm; aspect-ratio: auto; max-height: none; }
  .hero-text { padding-right: 14mm; }
  .hero h1 { font-size: 60pt; }
  .actions { display: none; }

  .about { grid-template-columns: 5fr 7fr; gap: 8mm 10mm; }
  .about .sec-head { grid-column: 1 / -1; }
  .big-stats { grid-template-columns: 1.4fr 1fr 1fr; }
  .big-stat.is-main { grid-column: 1; grid-row: 1 / span 2; display: flex; flex-direction: column; justify-content: flex-end; }
  .big-stats .big-stat:last-child { grid-column: 2 / span 2; }
  .big-stat.is-main b { font-size: 64pt; }
  .big-stat b { font-size: 30pt; }
  .engage { grid-template-columns: repeat(4, 1fr); }
  .aud-grid { grid-template-columns: 1fr 1fr; }
  .rubrics { grid-auto-flow: row; grid-template-columns: repeat(2, 1fr); overflow: visible; margin: 0; padding: 0; gap: 4mm; }
  .rubric figure img, .rubric .ph { aspect-ratio: 3 / 2; }
  .rubric > div { padding: 4mm; }
  .rubric h3 { font-size: 17pt; }
  .format-cards { grid-template-columns: 1fr 1fr; }
  .why { grid-template-columns: 5fr 7fr; gap: 6mm 10mm; }
  .why .sec-head { grid-column: 1 / -1; }
  .why-photo { grid-row: span 2; }
  .reels { grid-auto-flow: row; grid-template-columns: repeat(4, 1fr); overflow: visible; margin: 0; padding: 0; gap: 4mm; }
  .reel figure img, .reel .ph { aspect-ratio: 3 / 4; }
  .reel-meta { padding-top: 2mm; font-size: 8pt; }
  .reel-meta b { font-size: 12pt; }
  .reel-sub { font-size: 7pt; margin-top: 1mm; }
  .reel-meta p { font-size: 8pt; line-height: 1.3; }
  .contacts-in { grid-template-columns: 5fr 7fr; gap: 10mm; }
  .btn { box-shadow: none; min-height: 40px; }
  .section { min-height: 297mm; }
  .contacts { min-height: 279mm; }
  .footer { height: 18mm; padding: 6mm 0 0; overflow: hidden; }
}